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iPhone 5 adds features, but will you use them?

WASHINGTON U. – ST. LOUIS (US) — More than 2 million consumers got the new iPhone 5 on Friday—but will they still enjoy their purchase when the novelty wears off? It depends on why they bought it, says new research from a marketing professor at Olin Business School at Washington University in St. Louis....

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Published By: Society & Culture - Futurity - Yesterday

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