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It Is About Me - Playing On Narcissism To Sell Customization

A rising trend in narcissism is good news for retailing and manufacturing firms offering customizable products, say marketing and psychology scholars in the Journal of Retailing. They say firms can increase the uniqueness of self-designed products by examining consumers' narcissistic behavior.

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Published By: Science 2.0 - Monday, 14 December, 2015

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