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In Modern Leaders, Looking Healthy Is More Important Than Looking Smart

John F. Kennedy didn't just win the presidential election in 1960 because an alarming number of dead people in Chicago and Texas voted for him, it was only close in the first place because his debate with Vice-President Richard Nixon was televised - and he thought makeup was unmanly. While Kennedy looked healthy and vigorous, Nixon looked pale and sweaty. History was made and politics was changed forever.

Two generations later, a healthy complexion is vital - but looking intelligent is not as important, except for positions that require negotiation between groups...


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Published By: Science 2.0 - Thursday, 6 November, 2014

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